Facebook Integrator - Conversion API, Pixel, Ads, Remarketing
v 1.13.63

Facebook Integrator - Conversion API, Pixel, Ads, Remarketing

Optimize campaigns with precise eCommerce data.

by Prestashow.pl
600 PLN
one-time ·
Buy from vendor
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The Facebook Integrator module allows for the integration of a PrestaShop store with Facebook, supporting precise eCommerce data collection. This enables better analysis of advertising campaign effectiveness and budget optimization.

Key Features

  • Precise Event Measurement: Collect key events throughout the purchase path, which is the foundation of effective remarketing.
  • Unique Event Identifiers: Each event is marked with a unique identifier, aiding in matching pixel and API data.
  • Conversion Selection: Decide which orders are considered conversions, tailoring the integration to your sales process.
  • Integration with Facebook Conversion API: CAPI examines traffic and events server-side, increasing data accuracy.
  • Displaying Facebook Reviews: The module can fetch and display reviews from your Facebook page in the store.

How it Works / Configuration

The module allows configuration of the store's connection to Facebook via Facebook Pixel or Conversion API. You can customize the module's appearance and functionality in .tpl and .css files.

Technical Requirements

The module is compatible with PrestaShop versions 1.6, 8.0, and 9.0 and requires PHP versions from 7.1 to 8.4. Facebook CAPI requires PHP 7.2 or higher.

Main features

Precise Event Measurement

Collect key events throughout the purchase path, which is the foundation of effective remarketing.

Unique Event Identifiers

Each event is marked with a unique identifier, aiding in matching pixel and API data.

Conversion Selection

Decide which orders are considered conversions, tailoring the integration to your sales process.

Integration with Facebook Conversion API

CAPI examines traffic and events server-side, increasing data accuracy.

Displaying Facebook Reviews

The module can fetch and display reviews from your Facebook page in the store.

Changelog

v 1.13.63 bugfix 27.05.2026
  • The problem with missing fbp, fbc and client IP in Purchase events sent to Facebook
  • The problem with incorrect event source type in Conversions API events
  • The problem with incorrect phone number parameter in customer data sent to Facebook
  • The problem with incorrect customer address data in Purchase events sent via CRON
v 1.13.62 minor 18.05.2026
  • fbc fallback: when _fbc cookie is missing or stale, build it from the fbclid URL parameter per Meta's Conversions API spec (fb.1.{ms}.{fbclid})
  • Persist _fbc cookie for 90 days on landing pages that carry fbclid, matching Meta's recommended cookie lifetime
  • Send external_id (sha256-hashed customer or cart ID) with Conversions API events to improve event match quality and deduplication
  • FacebookEvent::isFreshFbc now delegates to FbcResolver (single source of truth for freshness check)
v 1.13.61 minor 18.05.2026
  • Improved detection of client IP sent to Facebook Conversion API.
v 1.13.60 bugfix 14.05.2026
  • Event deduplication between Meta Pixel and Conversions API (event_id now matches)
  • The problem with outdated fbclid value of fbc parameter
  • The problem with ViewContent events being sent incorrectly
  • The problem with sending Pageview events via JavaScript despite disabling sending events via JavaScript in the module

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