The PrestaShop Google Integrator module connects your store with Google Analytics 4, Google Tag Manager, Google Ads, and other Google services, allowing for precise sales measurement and effective remarketing. This solution enables you to configure traffic tracking, eCommerce events, ad conversions, and sales sources in one place, without the need for manual implementation of multiple separate integrations.

Key Features

Integration with Google Analytics 4: The module transmits data on visits, eCommerce events, products, carts, and orders to GA4.
Support for Google Tag Manager: Automatically transfers eCommerce events to GTM, simplifying tag management.
Support for Google Ads: Enables building more effective ad campaigns based on real data.
DataLayer: Prepares and transmits DataLayer with store events, allowing for more accurate tracking of user actions.
Server-side tracking: Enhances event and conversion tracking, ensuring 100% data transmission even with browser blocks.

How it Works / Configuration

The module allows easy configuration of traffic and eCommerce event tracking. You can customize which traffic source (first or last) should be sent to Google Analytics and set the source's expiration time. Additionally, you can specify entry sources to be ignored in statistics.

Technical Requirements

The module is compatible with PrestaShop versions 1.7, 8.0, and 9.0 and requires PHP versions from 7.1 to 8.4. It integrates with Google Analytics 4, Google Tag Manager, and Google Ads.

Main features

Integration with GA4

Transmits data on visits, eCommerce events, products, carts, and orders to GA4.

Support for GTM

Automatically transfers eCommerce events to GTM, simplifying tag management.

Support for Google Ads

Enables building more effective ad campaigns based on real data.

DataLayer

Prepares and transmits DataLayer with store events, allowing for more accurate tracking of user actions.

Server-side tracking

Enhances event and conversion tracking, ensuring 100% data transmission even with browser blocks.

Changelog

v 2.8.32 bugfix 02.06.2026

The problem with warning in order preview

v 2.8.31 bugfix 29.05.2026

Fix cart event quantity
Fix checkout event quantity
Fix initial cart price fallback

v 2.8.30 bugfix 28.05.2026

URL-encode the `id` parameter in `getProductDetails` AJAX request using `encodeURIComponent` so brackets from JSON-serialised product IDs (e.g. `[[4,0]]`) are percent-encoded; without this, servers with strict URI validation reject the request with HTTP 404

v 2.8.29 bugfix 27.05.2026

Add AJAX error callback to `getProductDetails` so ecommerce events (add_to_cart, begin_checkout, view_item) still fire when product-details request fails - previously a failed request silently dropped the event callback while purchase was unaffected (uses PHP-rendered data)